2015-2017 | Theatre Operations | Melbourne
Formerly known as George Cinemas on Fitzroy Street, the stylishly refurbished Alex Theatre St Kilda offers a variety of different sized spaces (3 performance spaces, boutique bar and two inter-connecting foyers), where producers can present works, find an audience and take them on a creative journey within a viable, commercial context. The Alex can also provide the “next step” in the creative development process to help producers find a larger audience in the wider market place. In other words, a project can start small and grow over time.
This role focused on establishing the operational infrastructure of a new company and venue, transforming a former cinema into a multi-space performing arts hub.
Client & Venue Management
- Managed initial enquiries, site visits, and venue bookings
- Coordinated paperwork and administrative processes
- Supported hirers during on-site activity and events
Information Technology
- Developed and maintained company website and email systems
- Provided technical support and implemented new IT solutions
- Created and maintained an electronic filing and records system
Marketing & Communications
- Managed social media channels and executed eDM campaigns
- Designed and distributed digital marketing collateral
- Maintained website content and created event listings
- Produced venue guides using Adobe InDesign and Photoshop
Operations
- Conducted research and development to establish operational frameworks
- Sourced and managed suppliers and service providers
- Introduced waste management and sustainability initiatives
- Oversaw venue maintenance and operational logistics
Role Legacy
Laid the operational foundations for the Alex Theatre St Kilda, creating systems and processes that supported both commercial sustainability and artistic growth.
