2011 | Ticketing Manager | Melbourne
The Role
Oversaw the setup and delivery of ticketing operations for the Melbourne Cabaret Festival, ensuring an efficient and audience-focused ticketing experience throughout the event.
The Work
- Collaborated with event producers and coordinators to establish ticketing structures and allocations
- Built and managed events within SABO (Seat Advisor Box Office)
- Trained box office staff in ticketing system use and procedures
- Maintained online ticketing and event listings across the festival period
- Processed ticket sales, exchanges, and refunds as required
- Managed and distributed complimentary ticket allocations
The Outcome
Delivered a streamlined and customer-focused ticketing operation that enhanced audience engagement and supported the festival’s growth and success.
Festival
About This Project
The Melbourne Cabaret Festival is an annual celebration of the artform, attracting a diverse range of performers and audiences.
It is one of Victoria’s fastest growing Festivals, having attracted 8,000 audience members in 2012 which is 83% up on the previous year and 150% up on the inaugural Festival in 2010. The not-for-profit Festival is currently funded entirely through fundraising campaigns, its membership program, strategic sponsorships and ticket sales.
