2015-2017 | Theatre Operations | Melbourne
The Role
This role focused on establishing the operational infrastructure of a new company and venue, transforming a former cinema into a multi-space performing arts hub.
Client & Venue Management
- Managed initial enquiries, site visits, and venue bookings
- Coordinated paperwork and administrative processes
- Supported hirers during on-site activity and events
Information Technology
- Developed and maintained company website and email systems
- Provided technical support and implemented new IT solutions
- Created and maintained an electronic filing and records system
Marketing & Communications
- Managed social media channels and executed eDM campaigns
- Designed and distributed digital marketing collateral
- Maintained website content and created event listings
- Produced venue guides using Adobe InDesign and Photoshop
Operations
- Conducted research and development to establish operational frameworks
- Sourced and managed suppliers and service providers
- Introduced waste management and sustainability initiatives
- Oversaw venue maintenance and operational logistics
The Outcome
Laid the operational foundations for the Alex Theatre St Kilda, creating systems and processes that supported both commercial sustainability and artistic growth.
About This Project
Formerly known as George Cinemas on Fitzroy Street, the stylishly refurbished Alex Theatre St Kilda offers a variety of different sized spaces (3 performance spaces, boutique bar and two inter-connecting foyers), where producers can present works, find an audience and take them on a creative journey within a viable, commercial context. The Alex can also provide the “next step” in the creative development process to help producers find a larger audience in the wider market place. In other words, a project can start small and grow over time.
