Alex Theatre St Kilda

2015-2017 | Theatre Operations |Melbourne

Formerly known as George Cinemas on Fitzroy Street, the stylishly refurbished Alex Theatre St Kilda offers a variety of different sized spaces (3 performance spaces, boutique bar and two inter-connecting foyers), where producers can present works, find an audience and take them on a creative journey within a viable, commercial context. The Alex can also provide the “next step” in the creative development process to help producers find a larger audience in the wider market place. In other words, a project can start small and grow over time.

Role detail

The focus of the role was to set up most of the operational infrastructure of a new company and new venue.

Client Management

– Answer initial enquiries;
– Host site visits & meetings;
– Assist with paperwork as needed;
– Assist hirers as needed when in venue.

– Manage and maintain website;
– Manage company email accounts;
– IT Support as needed;
– IT research and development;
– Electronic filing system creation and maintenance.

Marketing

– Social Media management
eDM research, development & execution;
– Digital Marketing collateral generation & distribution;
– Website maintenance including event listing generation;
– Venue guide creation (InDesign, Photoshop).

Operations

– Operational research & development;
– Services research, engagement & management;
– Waste management research, engagement & development;
– Venue maintenance as needed.

Role Detail

The focus of this role was to make sure the company ran smoothly and harmoniously, and at the high level that the producers and the public expect. This included coordinating audition days;
– Generate/Distribute Company Memos;
– Respond to company member queries;
– Chaperoning minors where needed;
– Manage Company House seats;
– Manage petty cash;
– Liaise with Agents where needed;
– General office duties where appropriate